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Uniquely Nelson’s Vision & Mission Statement
Uniquely Nelson’s strategic Vision Statement is:
Nelson City, the best small City to live, work and play in Australasia.
Uniquely Nelson’s Mission is to:
- Develop a marketing strategy that clearly communicates and supports the vision statement;
- Develop promotions and activities around the unique offerings of Nelson City, thereby supporting the vision statement;
- Encourage visitation for the ‘Nelson City Experience’ – the atmosphere, social cohesion and cultural identity;
- Develop and implement an ongoing program of stakeholder engagement that enables the vision to be effectively communicated and shared. We want to ‘win the hearts and minds’ of the people who influence the City’s cultural, social and business vitality.